Business & Marketing
Entry Level Courses
Digital Business Applications | 83091 | (DS, CTE) | 9-12 | .5 | $
The business world is progressively more reliant on digital technologies. The Digital Business Applications course is designed to prepare students with the knowledge and skills to be an asset to the collaborative, global, and innovative business world of today and tomorrow. Concepts include the overall digital experience, digital communication, digital media and the exploration of career choices. This course also provides practical experience in professionalism using various forms of presentation skills, including speaking, podcasting, and a digital portfolio relating to the globalization of business.
Marketing 1 | 83491 | (CTE) | 9-12 | .5 | $
This is a semester course that will introduce students to entry-level marketing strategies in business. The instruction is activity oriented and includes the free enterprise system, product selling, pricing, promotion and distribution, and market research. Participation in the DECA youth organization is an integral part of this course.
School Store 1 (Entrepreneurship - Fall) | 83261 | (CTE) | 9-12 | .5 | $
Students will gain an understanding of the marketing and management principles necessary to start and operate their own business. They will develop an awareness of the opportunities for small business ownership and develop the planning skills needed to open a small business. Students will become aware of the traits and characteristics of successful entrepreneurs. Students will gain an awareness of knowledge needed in research, planning and regulations affecting the small business and the means of financing a small business. They will understand the specific strategies of business management and marketing and the economic role of the entrepreneur in the market system. Entrepreneurship is designed for students enrolled in business and marketing education, and/or other courses, who have an interest in developing the skills, attitudes, and knowledge necessary for successful entrepreneurs.
School Store 2 (Retailing - Spring) | 83541 | (CTE) | 9-12 | .5 | $
Retailing is a program that will prepare the student to operate businesses that sell, rent, or lease goods and services. This course will provide insight into the theory and application of merchandise/service assortment, pricing, promotion mix, location, store layout, and customer service activities necessary for successful retail operations. Students taking marketing related courses should have the opportunity to participate in the DECA organization, an association of marketing students. DECA-related activities and curricula may be used as an approved part of all marketing classes.
Sports and Entertainment Marketing | 83651 | (CTE) | 9-12 | .5 | $
This course is primarily designed for the student who wants to become a Marketing Sports Director at a college or a private sports franchise. An introduction on how to sell advertising, how to properly display signs, how to coordinate speakers and activities during athletic contests, the organization of concession stands, and the promotion of the overall sporting activity. Participation in the DECA youth organization is an integral part of this course.
The business world is progressively more reliant on digital technologies. The Digital Business Applications course is designed to prepare students with the knowledge and skills to be an asset to the collaborative, global, and innovative business world of today and tomorrow. Concepts include the overall digital experience, digital communication, digital media and the exploration of career choices. This course also provides practical experience in professionalism using various forms of presentation skills, including speaking, podcasting, and a digital portfolio relating to the globalization of business.
Marketing 1 | 83491 | (CTE) | 9-12 | .5 | $
This is a semester course that will introduce students to entry-level marketing strategies in business. The instruction is activity oriented and includes the free enterprise system, product selling, pricing, promotion and distribution, and market research. Participation in the DECA youth organization is an integral part of this course.
School Store 1 (Entrepreneurship - Fall) | 83261 | (CTE) | 9-12 | .5 | $
Students will gain an understanding of the marketing and management principles necessary to start and operate their own business. They will develop an awareness of the opportunities for small business ownership and develop the planning skills needed to open a small business. Students will become aware of the traits and characteristics of successful entrepreneurs. Students will gain an awareness of knowledge needed in research, planning and regulations affecting the small business and the means of financing a small business. They will understand the specific strategies of business management and marketing and the economic role of the entrepreneur in the market system. Entrepreneurship is designed for students enrolled in business and marketing education, and/or other courses, who have an interest in developing the skills, attitudes, and knowledge necessary for successful entrepreneurs.
School Store 2 (Retailing - Spring) | 83541 | (CTE) | 9-12 | .5 | $
Retailing is a program that will prepare the student to operate businesses that sell, rent, or lease goods and services. This course will provide insight into the theory and application of merchandise/service assortment, pricing, promotion mix, location, store layout, and customer service activities necessary for successful retail operations. Students taking marketing related courses should have the opportunity to participate in the DECA organization, an association of marketing students. DECA-related activities and curricula may be used as an approved part of all marketing classes.
Sports and Entertainment Marketing | 83651 | (CTE) | 9-12 | .5 | $
This course is primarily designed for the student who wants to become a Marketing Sports Director at a college or a private sports franchise. An introduction on how to sell advertising, how to properly display signs, how to coordinate speakers and activities during athletic contests, the organization of concession stands, and the promotion of the overall sporting activity. Participation in the DECA youth organization is an integral part of this course.
Mid-Level Courses
Business Office Specialist | 83160 | (DS, CTE) | 9-12 | .5
This course applies advanced concepts and principles using word processing, spreadsheets, databases, and electronic presentation software. Students may have the opportunity to obtain a Microsoft Office Specialist industry certificate through Microsoft and Certiport per district discretion. The certification is recognized worldwide as the best method for employers to validate computer skill proficiency. Students will integrate applications learned. Participation in a CTSO may be an integral part of this course.
Business Management | 83081 | (CTE) | 10-12 | .5
This course seeks to develop sound management skills in students, as management plays a role in any future employment opportunity. Students are able to analyze, synthesize, and evaluate data from the other functional areas of business (e.g., marketing, finance, accounting, and production) as well as focus on managing one's time and the time and talents of others. Effective management requires decision making abilities, long range planning knowledge, human relations expertise, and motivational skills. Students learn leadership skills and are able to select appropriate management styles. Finally, students are taught current technological applications and the effect international trade has on management style and decisions. Participation in the FBLA youth organization may be an integral part of this course.
Marketing 1030 | 98251 | (CTE) | 11-12 | .5 | $
Introduction to Marketing covers a wide range of basic marketing concepts. The major objective of this class is to establish a foundation of the marketing process. Course materials are designed to develop knowledge of both general and specialized marketing terms. Objectives for each subject unit are listed at the beginning of each section of the text.
***Concurrent Enrollment Course
Real Estate | 83601 | (CTE) | 10-12 | .5 | $
Students will be introduced to real estate basics that include the scope of the real estate business, usage of land, land description, ownership, contracts, deeds, mortgages, title search, liens, financing sources, the appraisal process, investments in real estate, and the sales and marketing process. Exposure to real estate terminology, forms, and contracts is an integral part of this class.
This course applies advanced concepts and principles using word processing, spreadsheets, databases, and electronic presentation software. Students may have the opportunity to obtain a Microsoft Office Specialist industry certificate through Microsoft and Certiport per district discretion. The certification is recognized worldwide as the best method for employers to validate computer skill proficiency. Students will integrate applications learned. Participation in a CTSO may be an integral part of this course.
Business Management | 83081 | (CTE) | 10-12 | .5
This course seeks to develop sound management skills in students, as management plays a role in any future employment opportunity. Students are able to analyze, synthesize, and evaluate data from the other functional areas of business (e.g., marketing, finance, accounting, and production) as well as focus on managing one's time and the time and talents of others. Effective management requires decision making abilities, long range planning knowledge, human relations expertise, and motivational skills. Students learn leadership skills and are able to select appropriate management styles. Finally, students are taught current technological applications and the effect international trade has on management style and decisions. Participation in the FBLA youth organization may be an integral part of this course.
Marketing 1030 | 98251 | (CTE) | 11-12 | .5 | $
Introduction to Marketing covers a wide range of basic marketing concepts. The major objective of this class is to establish a foundation of the marketing process. Course materials are designed to develop knowledge of both general and specialized marketing terms. Objectives for each subject unit are listed at the beginning of each section of the text.
***Concurrent Enrollment Course
Real Estate | 83601 | (CTE) | 10-12 | .5 | $
Students will be introduced to real estate basics that include the scope of the real estate business, usage of land, land description, ownership, contracts, deeds, mortgages, title search, liens, financing sources, the appraisal process, investments in real estate, and the sales and marketing process. Exposure to real estate terminology, forms, and contracts is an integral part of this class.
Advanced Courses
CTEL 1010: LEADERSHIP AND TEAM BUILDING (CTE) | 11-12 | .5 | $
Students will discover and develop their strengths in leadership and team building. Career building strategies will be explored. Students will develop human relations skills that will help them to thrive in a diverse society. This concurrent enrollment class is part of the PLT class open to students who apply in grades 11 or 12.
Students will discover and develop their strengths in leadership and team building. Career building strategies will be explored. Students will develop human relations skills that will help them to thrive in a diverse society. This concurrent enrollment class is part of the PLT class open to students who apply in grades 11 or 12.